Unleashing The Power Of The Pin

World is a BookBack in college, I had a roommate who was active on the rudimentary web — back then it was little better than text chat on a plain black screen. He would text back and forth for hours with his fellow enthusiasts scattered across the globe. Back then, there were no web browsers, no pictures — just pixellated white text on a black screen.

My, how things have changed…

Images play just as much a art of the web as text — probably even more so, if you really stop to consider it. Quality images play a vital role in modern web marketing, regardless of the product. They are pinned, shared, tweeted, and posted. Often times, it’s the image that is shared more than the article that contains it. And, if it’s good enough (or bad enough), one picture can change your entire brand in an instant.

We call these “pinnable images” and they are an essential tool in your blogging arsenal. Last week we talked about Instagram, so today let’s spend a little time with Pinterest.

What Is A Pinnable Image?

A pinnable image is definitely a “you know it when you see it” kind of thing. What makes it so special is hard to define, but one thing they all have in common is a strong emotional context. Something about them identifies with the individual seeing it and inspires them to share it. To maximize the effect, you want to layer a strong picture with just the right words.

Some are inspiring, some intriguing. Some forlorn, other hilarious. All are well crafted, and all are “share worthy.”

Here are a few examples:

How To Make Them

The methods to making a pinnable image are almost as varied as the images themselves. At a minimum, you will need a photo app that allows you to layer text. There are several options, ranging from the very high like Photoshop, to freeware such as GIMP. Several web platforms have risen to prominence over the last year as well — Piktochart, PicMonkey, Canva, among others.

All work great — I definitely recommend you try them and find the one that has the workflow/interface you prefer.

Why It’s Big

Images can be extremely powerful. And Pinterest can be a powerful proponent for your books, blog, or brand. No other platform on the web allows for the same kind of interactive curating as interest — and, getting onto the right board can add hundreds — thousands — of visitors to your site a day. But, as with everything on the web these days, it’s quality that matters. So be sure to spend a little time crafting something cool. Doesn’t matter if it’s witty, funny, naughty, or serious — just make sure it reflects you, your books, and your brand.

How powerful is Pinterest? Here are some basic network stats to consider:

  • The Half Life of a Pinterest Pin is 3.5 months
  • The Half Life of a Pinterest Pin is 1600 times longer than a Facebook Post
  • A Call to Action in a Pinterest Pin description increases engagement by 80%
  • 70 Million people use Pinterest daily.
  • 55% of Pinterest users have engaged with brands vs 48% of Facebook users

More and more authors are using Pinterest for gathering research and inspiration for writing their books — and that same ease of use is exactly what makes it a great way to promote those books once they’re written.

Give it a try. Not sure how to use Pinterest? Might want to give this a look.

Do You Use Pinterest? If so, how do you use it and what do you like about it?

About Rob McClellan

Rob is the founder of ThirdScribe, a unique author services platform and social network. As a naval officer and diver, he spent a majority of his career doing a lot more than you would think with a lot less than you can imagine -- a skill that has proven extremely valuable in the start-up world. You can follow him on Facebook, Twitter or Google+.

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